The 'Road' Shirt.
For Universal Works founder David Keyte, mid-century optimism was the inspiration behind the 'Road Shirt development.' As a teenager, he was a big fan of the beat generation heavyweights, and explains, “I read and re-read the book, ‘On the Road’. I desperately wanted to be like Jack Kerouac or Neil Cassidy. If I’m honest, it wasn’t just the prose that excited me – I was just as interested in what they wore! I wished I could be that carefree, on a road trip around the United States having crazy existential thoughts about life and travel.
More importantly for me though, were those loose-fitting, short-sleeved, flat-collared garage mechanics shirts. I would have done anything to be wearing one of those under the red-hot Californian sun, but I had to make do with a week in Skegness instead. So, 30 years later I paid homage to the Road Shirt in our first Universal Works summer collection back in 2010 – and I’ve worn one ever since.”
You can shop our selection of 'Road Shirts' below.