We have partnered with iconic American footwear brand G.H. Bass & Co. to create two styles reflecting the core design values of both brands.
As George Henry Bass's original mission 'To make the best possible shoe for the purpose in which it will be used.'
We chose two styles the iconic Penny Weejun and a tie front moccasin style, to collaborate on. Wedge Larson is a modern twist on the classic loafer and the Wedge Tie offers a relaxed approach with a hand-stitched moccasin inspired construction and tasselled laces. For the first time, both these styles have incorporated the hardwearing construct of a Vibram outsole.
For us, the Penny Weejun is the classic Bass shoe so we were excited to be able to collaborate on this style. It is the shoe of our youth and beyond, worn with school uniform and later as the ultimate dance shoe, just ask Michael Jackson. This classic and preppy look, worn invariably with a white sock, was seen on style icons such as James Dean and Carey Grant. Whilst a leather sole is great for dancing it is less great for an everyday modern setting and we felt it needed updating, becoming less formal and more practical.
The choice of materials was one of the main considerations, as with all our products. A Vibram sole brings the shoe a much more practical advantage and suede upper because it has a nice matte look, is easy to care for and comfortable to wear. The cross stitching was added as a direct nod to the linear history of Bass and its origin in handmade shoes. The choice of gold thread is a highlight colour we use frequently so was an easy choice.
G. H. Bass & Co.
"The history of G.H. Bass & Co. dates back to Maine in 1876 and George Henry Bass- a man on a simple mission to make the very best shoe. In 1936, G.H. Bass & Co. put a stylish spin on a Norwegian farm shoe designed for “loafing in the field,” and playfully dubbed them Weejuns – introducing the world’s first penny loafer. From strolling across college campuses to doing the moonwalk, Weejuns have been found on industrious feet ever since."
Available now online and in store.
Styled and Shot by We Are Outlanders