Hotel Deluxe SS24. Available Now. 

It's that time of year again when we visit the best hotel you've never stayed in. Welcome back to "Hotel Deluxe", a microcosm of life with a revolving door of interesting characters, where everyone, from the concierge to the live-in countess, always looks their best.

Ever wondered where this ever-evolving story began? Legend has it that when a disused caravan emblazoned with the word "Deluxe" caught the eye of UW Co-Founder David Keyte, it made him smile and take note. Years later, an image of the caravan found itself pinned on a mood board next to an arty photograph of a glamourous "Hotel" sign in Paris. The accidental irony of the two words together brought back fond memories of family holidays by the British seaside that, at the time, felt truly "Deluxe". This stirred up a notion that everyone has their own version of "Hotel Deluxe", whether that means escaping to a far-off land or just popping down the road.

Model Wears: Manor Jacket in Indigo Reworked Jean Cloth, Square Pocket Shirt in White Bobble Cotton, Hi Water Trouser in Indigo Reworked Jean Cloth. 

This time around, we are flipping the narrative from vacation to staycation, with "Hotel Deluxe" returning to its roots in a setting that’s more Ilfracombe or Newquay than Marrakech or New Delhi. Welcome to an imaginary caravan park somewhere on the British coastline, where it might have all begun and where our guests find themselves appreciating the simple life, whilst dressed to the nines.

This is clothing that’s intended for high summer but is inspired by what that is really like in Britain. Perhaps then, it was wishful thinking that inspired a subtle sun print seen across a number of styles? In this context, layering up might be a safer bet, but it is an aesthetic that can work just as well in Bridlington as it does in the Bahamas. 

One thing is for certain: come rain or shine, there are plenty of patterns, prints, and textures to write home about. All of the Universal Works hallmarks are present: patched garments, chambray, denim, and classic cottons—you name it. Scratch away the surface, though, and at its core, this is a simple, easy summer wardrobe that can be worn in endless combinations, wherever Hotel Deluxe might be for you.

Model Wears: Patched Bakers Jacket in Indigo Chambray Hickory, Overhead Shirt in Ecru Dolly Stripe, Pleated Track Short in Navy Over Dyed Sun Print. 

Model Wears: Osaka Work Jacket in Sand Broad Cloth, Print Tee in 'Hotel Deluxe' Single Jersey, Oxford Pant in Indigo 9oz Organic Denim. 

Model Wears: Windcheater in Navy Over Dyed Sun Print, Military Chino in Ecru Linen Slub Weave. 

Model Wears: Field Shirt in Sand Broad Cloth, Basketball Vest in White/Sand Mesh/Single Jersey, Pleated Track Pant in Sand Broad Cloth. 

Hotel Deluxe SS24. Available Now.