NYC Pop Up Store with Westerlind.

We are excited to announce that the doors are now open to the latest Universal Works pop-up in the heart of SoHo, New York City. The store is brought to you in partnership with our NYC friends and stockist Westerlind and hosts highlights from our Autumn/Winter ’24 collection for one month, from October 10th until November 10th 2024 and will be open from 12pm-7pm EST everyday.

"We have been fans and customers of Westerlind for many years, since they first opened in SoHo, New York City. A great blend of fashion and outdoor with a Scandi feel and a genuine love of honest and real yet cool clothing. We were delighted when they started stocking our brand some years ago, and as they expanded into upstate New York, we grew with them."

UW Co-Founder, David Keyte

This isn’t the first time we have collaborated on an extended pop-up with Westerlind, continuing a great friendship and offering New Yorkers the opportunity to browse more of our collection — we have also included special tote bags for larger purchases and a commemorative neckerchief. The neckerchief print is a playful take on tourist souvenirs, featuring New York landmarks, creating a fun contrast between local identity and iconic tourist imagery.

If you happen to be in the area, come and say hello and see first hand a continuation of a great friendship between two like-minded companies.

Pop-up Store Address:
Universal Works Pop-up
77 E Houston Street
New York
NY 10012

See below for some imagery from a recent editorial shoot featuring both Universal Works’ Autumn/Winter ’24 product and additional pieces from Westerlind — all of which will be available at this year’s pop-up, plus more.