Our latest series sees us sharing stories from our international community kingpins by spotlighting the people living, working and doing good things in the vicinity of our stores and stockists. As we like to say; it’s all about Good People and Good Places.

After recent pit stops in Birmingham and Berlin, next up on the UW. road trip is London. For the next few weeks we’ll be shouting about customers from our London Kings Cross Store as introduced to us by our very own retail area manager Mikee. In a stellar line up we've got Music Producer Luke Solomon, artist Kojo Marfo, and Tom Saunders, owner of Kitchen Provisions. (More to come on each of them soon!)

To kick things off we sat down with Mikee and picked his brains on all things UW.

“I joined UW just two weeks before the Kings X store opened, almost five years ago now! I still remember the early days when the site was under construction and I had to sign in to access the yard. At that time, there were materials, skips, and portable loos scattered around the place, it’s fair to say it looked quite different from how it is today.


Mikee wears, Bakers Chore Jacket In Sand Recycled Nylon Tech, Camp Shirt In Light Olive Delos Cotton, Double Pleat Pant In Navy Twill, Neckerchief In Navy Classic Bandana, Flower Mountain X Universal Works Yamano 3 In Navy/Brown Nubuck/Suede


My aim was to create an identity for all of the stores that would really resonate with our customers. I wanted to give each UW store the same look and feel, from the ambience, scent, and sound to team hospitality and customer service, but with each still reflecting the unique personality of its surrounding environment. It is an ongoing mission, and I am grateful to have a fantastic team across all of our stores who are helping me to make this vision a reality. Although we all differ in many ways, we all click and enjoy working together and that's special.

I’m a firm believer in physical stores, whilst the retail world has undergone significant changes in recent years, I remain convinced that bricks-and-mortar shops still have a vital role to play in the customer experience. Every time someone steps into a store it should be a memorable and an engaging experience. I always strive to provide just that, and I hope we deliver it.”



My role here at UW has recently changed and I'm splitting time between the office, HQ, and the shop floor, but I still love being in-store and chatting with our customers. That's why I make sure I’m on the shop floor every Saturday.

I don't know many places in the world where I’d have the pleasure of meeting great people like Tom, Kojo, Luke, and WRIGHTY!!!"

When we asked Mikee about Arsenal's chances of winning the league this year, he declined to comment.