SS24 - Hotel Deluxe.
It is that time of year again when we open the doors to the best hotel you have never stayed in. Welcome back to "Hotel Deluxe”, a microcosm of life with a revolving door of interesting characters, where everyone, from the concierge to the live-in countess, always looks their best.
Flipping the narrative from vacation to staycation, "Hotel Deluxe" returns to its roots in a setting that is more Ilfracombe or Newquay than Marrakech or New Delhi. This is clothing that’s intended for high summer but is inspired by what that is really like in Britain. Maybe it was wishful thinking that inspired a subtle Sun Print seen across a number of styles? Over here in the UK, layering up might be a safer bet, but we believe it is an aesthetic that can work just as well in Bridlington as it does in the Bahamas.
